Beat the Crowd: How You Can Out-Invest the Herd by Thinking Differently (Fisher Investments Press) - Hardcover

Fisher, Ken; Dellinger, Elisabeth

Hardcover

ISBN 10: 1118973054 ISBN 13: 9781118973059

Publisher: Wiley, 2015

Synopsis

Train your brain to be a real contrarian and outsmart the crowd

Beat the Crowd is the real contrarian’s guide to investing, with comprehensive explanations of how a true contrarian investor thinks and acts – and why it works more often than not. Bestselling author Ken Fisher breaks down the myths and cuts through the noise to present a clear, unvarnished view of timeless market realities, and the ways in which a contrarian approach to investing will outsmart the herd. In true Ken Fisher style, the book explains why the crowd often goes astray—and how you can stay on track.

Contrarians understand how headlines really affect the market and which noise and fads they should tune out. Beat the Crowd is a primer to the contrarian strategy, teaching readers simple tricks to think differently and get it right more often than not.

• Discover the limits of forecasting and how far ahead you should look
• Learn why political controversy matter less the louder it gets
• Resurrect long-forgotten, timeless tricks and truths in markets
• Find out how the contrarian approach makes you right more often than wrong

A successful investment strategy requires information, preparation, a little bit of brainpower, and a larger bit of luck. Pursuit of the mythical perfect strategy frequently lands folks in a cacophony of talking heads and twenty-four hour noise, but Beat the Crowd cuts through the mental clutter and collects the pristine pieces of actual value into a tactical approach based on going against the grain.

About this title

From the Inside Flap

Mainstream investors are wrong more often than right. Most folks intuitively know this, and statistics and studies back it up. How can you buck the trend and be right more often than wrong?

Many believe doing the opposite of everyone else is the key to avoiding the herd's faulty investment decisions. Wall Street defines contrarian investing as betting the opposite of the crowd. Problem is, stocks often don't do the opposite of what most folks expect! Those who bet on the opposite, thinking it makes them a contrarian, behave as crowd-like as the crowd they try to game! If the herd thinks stocks will rise 10%, the anti-herders bet they'll fall—but markets could also skyrocket or zigzag sideways. In Beat the Crowd, bestselling author Ken Fisher shows you how to look beyond both crowds and find real contrarian opportunities that pay.

Being a contrarian simply means thinking independently. Not getting caught up in media hype and endless debate over whether Thing X is good or bad for stocks. Looking for things everyone misses. Thinking differently than the crowd, but not necessarily opposite! Beat the Crowd helps you filter the noise, test rules of thumb, shatter media myths and avoid common pitfalls.

If you're tired of media chatter and getting burned by consensus wisdom, this book is for you. With his signature style, Ken dispels common viewpoints and knocks age-old "rules" on their head. You'll learn how to separate what's important from what isn't, think outside the investing canon, find the "elephant in the room" and out-invest the herd.

From the Back Cover

A STRAIGHTFORWARD GUIDE TO THINK-FORYOURSELF INVESTING FROM NEW YORK TIMES BESTSELLING AUTHOR KEN FISHER

Are you tired of scouring financial headlines for actual wisdom—and coming up empty? Are you tired of nonstop media hype? Do you want to break free from the pack, think differently and outsmart the crowd?If so, this book is for you.

Contrarian investing isn't about being a bull when others are bearish, or vice versa. It's about independent thinking. Cutting through the hype to see what others don't see. Using simple logic to dispel media myths. Not being blinded by opinions, rules of thumb or consensus viewpoints. In Beat the Crowd you'll learn how to separate hype from reality to uncover lucrative tactics few others talk about.

Investing success isn't about perfection. It's about simply being right more often than not. Tuning out the noise and seeing the world differently than the masses will help you achieve this, and you don't need rigorous academic training to learn how. Beat the Crowd will teach you how, using the same methods Ken Fisher has employed over four decades of money management. Read this book to discover what moves markets, what doesn't, and where you can find real investment wisdom.

About this edition

• Publisher: Wiley
• Publication date: 2015
• ISBN 10: 1118973054
• ISBN 13: 9781118973059
• Binding: Hardcover
• Edition number: 1
• Number of pages: 320