Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time - Softcover

Comm, Joel; Taylor, Dave

Softcover

ISBN 10: 1119021812 ISBN 13: 9781119021810

Publisher: Wiley, 2015

Synopsis

Tweet your company to the top of the market with a tailored approach to Twitter

Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important!

Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time.

• Understand how Twitter differs from other social media platforms
• Build a savvy Twitter strategy as part of a broader social media plan
• Create viral content that effortlessly spreads your message and gains you huge numbers of followers
• Learn which metrics matter, and how to measure and track them

Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.

About this title

From the Back Cover

PRAISE FOR twitter power 3.0

"Joel and Dave have written a fantastic 3rd edition that every business owner should read if they want to harness the power of this social media giant to engage with others and grow their business."
—Robert Scoble, Startup Liaison Officer for Rackspace, @Scobleizer

"Twitter is a secret gate-jumping tool that allows me to connect with people for my business and for success, and this book is every bit as important as it has been since the first edition."
—Chris Brogan, CEO, Owner Media Group, author of The Freaks Shall Inherit the Earth @chrisbrogan

"Twitter has helped build my business and my career. But it's as inscrutable and confusing as Lindsay Lohan's life choices. You need a guide to do it right, and Twitter Power is like the instruction manual for Twitter success."
—Jay Baer, New York Times bestselling author of Youtility, @jaybaer

"Read this book from cover to cover and apply Joel and Dave's teachings—then watch your online audience, your influence, and your business all grow exponentially!"
—Mari Smith, social media thought leader, top Facebook marketing expert, author, The New Relationship Marketing, and Coauthor Facebook Marketing: An Hour A Day @marismith

About the Author

JOEL COMM is the New York Times bestselling author of The AdSense Code and nine other books. As a leading New Media Marketing Strategist and keynote peaker, Joel has consulted, partnered with, or trained companies including Microsoft, IBM, Starz Entertainment, Hubspot and others. A serial entrepreneur on the web since 1995, Joel has sold a site to Yahoo!, created a #1 bestselling iPhone application, and produced the world's first competitive Internet reality show. Learn more about Joel at www.JoelComm.com

Dave Taylor has been helping invent the Internet for over thirty years, has launched four Internet startups, written 22 books, and is an award-winning speaker and event host. He has a degree in Computer Science, an MBA and a Masters in Education, during which time he created the award-winning Purdue Online Writing Lab. You can find Dave writing about tech and business at AskDaveTaylor.com, sharing his parenting adventure at GoFatherhood.com and on every major social network when he's not busy with his real job of single dad to his three children, 18, 14 and 11. Dave lives in Boulder, Colorado and can be found on Twitter as @DaveTaylor.

Edition details

• Publisher: Wiley
• Publication date: 2015
• ISBN 10: 1119021812
• ISBN 13: 9781119021810
• Binding: Paperback
• Language: English
• Edition number: 3
• Number of pages: 214