Leading with Noble Purpose: How to Create a Tribe of True Believers - Hardcover

McLeod, Lisa Earle

Hardcover

ISBN 10: 1119119804 ISBN 13: 9781119119807

Publisher: Wiley, 2016

Synopsis

Profit doesn't drive purpose. Purpose drives profit.

We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.

Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.

Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset—their people's passion. By putting profit before purpose, organizations eroded the very thing that makes a business great.

The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to:

• Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose
• Reframe your approach to metrics so that they accelerate performance
• Create a tribe of True Believers who drive revenue and do honorable work

People want to make money and make a difference. Leading with Noble Purpose shows leaders how to do both.

About this title

From the Back Cover

Is overemphasizing profit costing you money?

Most organizations shoot themselves in the foot by trying to drive growth through financial incentives. That approach rarely works.

Leading with Noble Purpose reveals the true catalyst for revenue growth, competitive differentiation and employee engagement.

That catalyst is Noble Purpose.

"McLeod shows leaders how to win the hearts and minds of customers, employees and shareholders. Highly recommended."
—LEYLA D. SEKA, SVP and GM, desk.com at salesforce.com

"Ever wonder if your work really matters? You're not alone. Huge numbers of employees are disengaged from their jobs and companies. Now Lisa McLeod has identified the cause: lack of purpose. When work is stripped of joy and meaning, performance plummets, customer service deteriorates, and profits shrivel. Leading with Noble Purpose shows leaders how to reignite emotional engagement."
—DANIEL H. PINK, Author of Drive and To Sell is Human

"Other leadership books tell you that to rally your team you need a higher purpose. Leading with Noble Purpose shows you how to get that done."
—MARSHALL GOLDSMITH, Author of Triggers and What Got You Here Won't Get You There

"Rarely does a book come along that causes you to say, 'You had me at the preface!' Leading with Noble Purpose is a poignant and powerful wake-up call to stop leading with superficial form and start leading with compelling substance. It is a strategy for success and a rallying cry for sanity and soul in how we run any business. McLeod writes with the profound wisdom and practical counsel you don't want to miss."
—CHIP R. BELL, Author of Sprinkles: Creating Awesome Experiences Through Innovative Service

Using the same engaging conversational style that packs her speaking engagements around the world, leadership expert Lisa Earle McLeod shares the nuts and bolts of how to bring Noble Purpose to life in every corner of your organization—while reigniting your own passion for work.

From the Inside Flap

We've all heard the adage: "No one on their deathbed wishes they'd spent more time at the office." That adage, though, is misunderstood. It belittles the critical role that meaningful work plays in our lives.

Human beings are hardwired for meaning. We want our lives to count for something. Unfortunately, many people see their work as devoid of higher purpose. Instead, they experience work as an endless grind.

But it's not the work itself that kills our spirit. It's doing work without meaning.

Leading with Noble Purpose provides a roadmap for creating a meaningful and profitable workplace.

Building on her bestseller, Selling with Noble Purpose, leadership expert Lisa Earle McLeod reveals how leaders from organizations large and small have grown morale, productivity, and profits by unleashing their Noble Purpose.

It's time to liberate your organization from a spreadsheet mentality, so you can create a tribe of true believers who rally around a cause called "the customer."

Edition details

• Publisher: Wiley
• Publication date: 2016
• ISBN 10: 1119119804
• ISBN 13: 9781119119807
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 256