Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention - Hardcover

Isson, Jean Paul

Hardcover

ISBN 10: 1119129753 ISBN 13: 9781119129752

Publisher: Wiley, 2018

Synopsis

Turn unstructured data into valuable business insight

Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices.

Roughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work.

Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence.

You will learn:

• How to increase Customer Acquisition and Customer Retention with UDA
• The Power of UDA for Fraud Detection and Prevention
• The Power of UDA in Human Capital Management & Human Resource
• The Power of UDA in Health Care and Medical Research
• The Power of UDA in National Security
• The Power of UDA in Legal Services
• The Power of UDA for product development
• The Power of UDA in Sports
• The future of UDA

From small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis.

About this title

About the Author

JEAN PAUL ISSON is a recognized worldwide expert and evangelist in Big Data Analytics and Advanced Business Analytics, with over 22 years of experience. He is the author of Win with Advanced Business Analytics and People Analytics in the Era of Big Data.

As Global Vice President of Predictive Analytics & BI at Monster Worldwide Inc. he has built his team from the ground up and successfully conceived and implemented global customer scoring, predictive models and segmentation, machine learning and deep learning solutions, web mining applications, and people analytics solutions for Monster across North America, Europe, and Asia/Pacific. He is also the Founder of the People Analytics Institute.

From the Back Cover

Praise for UNSTRUCTURED DATA ANALYTICS

"Isson's book is an essential well-written guide for business leaders who want to create value from their unstructured data. I strongly recommend this book to any executive looking to discover insights buried in their Big Data to transform their organization analytics."
MARK STOEVER, CEO, 2020 Inc., former CEO, Monster Worldwide Inc.

"Unstructured Data Analytics (UDA) will impact all of us, and this book provides a well-written summary of what you need to start your journey to stay ahead of your competition. JP Isson captures the essence of UDA in an easy to digest way that I highly recommend to the entire organization."
JOANIE COURTNEY, President and Chief Operating Officer at EmployBridge, Professional Division, Employment Industry Executive, and Speaker

"If you are not analyzing your unstructured data you are probably missing more than 80 percent of insights from data. In this book JP Isson provides an easy to implement framework packed with real-world applications to make your company smarter by fully harnessing its data: structured and unstructured. A masterpiece to stay ahead of the competition."
BRUNO AZIZA, Chief Marketing Officer (CMO), AtScale

"Putting aside hype and academic abstraction, this book brings us tangible case studies from real Unstructured Data Analytics implementations in marketing, fraud detection, insurance, HR, legal, security, sports, medical, and other application areas. As in Isson's prior books, the author brings this practical grounding together into a solid strategic vision. This is vital reading for managers and practitioners who are venturing into the real world of living data beyond rows and columns."
PASHA ROBERTS, Chief Scientist, Cofounder, Talent Analytics

"Isson continues educating the masses on big data with a book that addresses the next frontier in this ever-evolving field: how to deal with unstructured data."
STEPHANE BRUTUS, RBC Professor in Motivation and Employee Performance, Concordia University

From the Inside Flap

In today's globally connected arena, most companies, organizations, and government institutions have massive amounts of unstructured data at their disposal. Yet they are still struggling to harness it in meaningful ways. Thanks to advances in computing power and decreased cost to collect information, Unstructured Data Analytics (UDA) is enabling forward-looking businesses to move beyond data collection and basic reporting to create actionable business value for their organization's decision-making processes, to ultimately help them compete and win.

In the author's previous book, Win with Advanced Business Analytics, he provided a blueprint and framework on how organizations can leverage advanced business analytics across the entire organization. In Unstructured Data Analytics, the author reveals how organizations across a variety of industries can effectively leverage the knowledge buried in the unstructured data to drive business performance and deliver amazing ROI in their daily operational practices. Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer, Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provides a framework for building and implementing successful UDA.

You will learn:

• How to increase Customer Acquisition and Customer Retention with UDA
• How to increase Fraud Detection and Prevention with UDA
• The Power of UDA for Fraud Detection and Prevention
• The Power of UDA in Human Capital Management and Human Resources
• The Power of UDA in HealthCare and Medical Research
• The Power of UDA in National Security
• The Power of UDA in Legal Services
• The Power of UDA for product development
• The Power of UDA in Sports
• The future of UDA

Why UDA Today?

The majority of data that we have today is in formats such as text, audio, video images, and photos. New analytics techniques supported by advances in computing power enable us to collect, integrate, store, and analyze this new type of unstructured data at an unprecedented speed. Efficiently discovering intelligences from unstructured data is an untapped analytical opportunity and represents the next frontier of data analytics innovation and this innovation will ultimately help organizations compete and win with analytics.

Edition details

• Publisher: Wiley
• Publication date: 2018
• Language: English
• ISBN 10: 1119129753
• ISBN 13: 9781119129752
• Binding: Hardcover
• Edition number: 1
• Number of pages: 432