The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos (Wiley and SAS Business Series) - Hardcover

McGuire, Kelly A.

Hardcover

ISBN 10: 1119129982 ISBN 13: 9781119129981

Publisher: Wiley, 2016

Synopsis

Targeted analytics to address the unique opportunities in hospitality and gaming

The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits.

Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business.

• Understand big data and analytics
• Incorporate analytics into existing business processes
• Identify the most valuable data sources
• Create a strategic analytic culture that drives value

Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.

About this title

From the Inside Flap

What if your organization had the ability to tap into the power of data analytics in order to become more competitive in a complex marketplace? What if analytics could give your company more reliable context, better direction, and stronger data interpretation? What if evolving short-term activity took its proper place within the long-term picture? The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos is the resource that can help unlock value in your organization and take your business to greater heights.

Written by analytics and hospitality expert Kelly A. McGuire, this vital resource reveals how top-level executives can incorporate analytics into strategic management initiatives. Filled with the much-needed tools and techniques while asking the essential questions, the book demystifies this complex area, providing definitions and advice in business language. In addition, it shows how to integrate analytics into business areas across the enterprise in order to drive a more successful organization.

The author explores what it takes to move data analytics from a grassroots effort within a single department to a comprehensive organizational structure. McGuire shows how to select a model that is right for your organization whether it's a decentralized model with analysts imbedded into the departments or more centralized models that put all the analysts in a group.

She offers practical ideas for incorporating analytics into existing business processes as well as assisting leaders in discovering where they can drive value in their organization using advanced analytics. There are tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence.

The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos can help to identify which data sources will provide the most value to an organization and shows how to turn that information into crucial insights that will increase the top and bottom lines.

From the Back Cover

Praise for The Analytic Hospitality Executive

"Given the complexity of the hospitality industry today, developing some kind of analytical capability is no longer a luxury, it is a necessity. Our analytics programs have delivered great results. With Kelly's guidance in this book, you too can get started on the journey to a strategic analytic culture."
―Gail Mandel, CEO, Wyndham Destination Network

"This is a wonderful book for any hospitality executive who cares about data and analytics. The book describes the application of analytics across various disciplines, as well as the importance of developing an analytics culture in the organization. This is Kelly's second book, and I hope there are more to come. She shares her broad background and deep insights into hospitality analytics. I highly recommend it."
―Dave Roberts, SVP, Revenue Management and Revenue Analysis, Marriott International

"Big data and analytics are a game changer for hospitality and casino executives if they can use them effectively. Many executives struggle to think beyond traditional applications and define new business models and strategies with big data in mind. Finally, there is a playbook for hospitality organizations seeking to become data driven and transform the way they think about their business."
―Annette Green, VP of Sales, Hospitality & Gaming, SAS

"The success of the global hospitality industry hinges on knowing our customers. Their profiles, perspectives, priorities, and behaviors. Analytics helps us develop the attribution model of our customers. As a practitioner, educator, researcher, and thought leader, Kelly McGuire has the perfect combination of skills, experience, knowledge, and perspective to lead this discussion."
―Ted Teng, President and CEO, Leading Hotels of the World

Edition details

• Publisher: Wiley
• Publication date: 2016
• ISBN 10: 1119129982
• ISBN 13: 9781119129981
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 432