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Synopsis
"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer
"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com
Award-winning | Used by over 30 universities | Translated into 12 languages
An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book...
From the Back Cover
TRANSLATED INTO 12 LANGUAGES USED IN COURSES AT MORE THAN 30 UNIVERSITIES
In this rich, fascinating—and surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day.
Trendsetters like Chase, Facebook, Google, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior—including yours.
Why? Predictive analytics reinvents...
About the Author
ERIC SIEGEL, PhD, founder of the Predictive Analytics World conference series and executive editor of The Predictive Analytics Times, makes the how and why of predictive analytics (aka machine learning) understandable and captivating. He is the author of the award-winning Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, a former Columbia University professor who used to sing to his students, and a renowned speaker, educator, and leader in the field.
Eric...
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date2016
- ISBN 10 1119145678
- ISBN 13 9781119145677
- BindingPaperback
- LanguageEnglish
- Number of pages368
- Rating
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