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Synopsis
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Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as “entrepreneurial thinking.”
Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today.
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- PublisherWiley
- Publication date2018
- ISBN 10 1119221862
- ISBN 13 9781119221869
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages208
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Entrepreneurship
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Entrepreneurship
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Entrepreneurship
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Entrepreneurship (Paperback)
Published by
John Wiley & Sons Inc, New York, 2018
ISBN 10: 1119221862
ISBN 13: 9781119221869
New
Paperback
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
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Paperback. Condition: new. Paperback. Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as entrepreneurial thinking. Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today. Published in tandem with student workbook: Entrepreneurship workbook. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781119221869
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Entrepreneurship
Published by
John Wiley & Sons Inc, 2018
ISBN 10: 1119221862
ISBN 13: 9781119221869
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Entrepreneurship
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Paperback. Condition: Brand New. 208 pages. 10.60x8.50x0.60 inches. In Stock. Seller Inventory # __1119221862
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Entrepreneurship
Published by
John Wiley & Sons Inc, 2018
ISBN 10: 1119221862
ISBN 13: 9781119221869
New
Softcover
First Edition
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Condition: New. 2018. 1st Edition. Paperback. . . . . . Seller Inventory # V9781119221869
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