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Synopsis
Entrepreneurship, 5th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and eventually harvesting the new venture.
The fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studies―enabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful business, and demonstrate how to build a workable business model. Clear, straightforward chapters cover each essential area of entrepreneurship, including marketing, strategy, team building, financial projections, business planning, and more.
"synopsis" may belong to another edition of this title.
- PublisherWiley
- Publication date2019
- ISBN 10 1119563224
- ISBN 13 9781119563228
- BindingPaperback
- LanguageEnglish
- Edition number5
- Number of pages512
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Entrepreneurship (Paperback)
Published by
John Wiley & Sons Inc, New York, 2021
ISBN 10: 1119563224
ISBN 13: 9781119563228
New
Paperback
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
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Paperback. Condition: new. Paperback. Entrepreneurship, 5th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and eventually harvesting the new venture. The fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studiesenabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful business, and demonstrate how to build a workable business model. Clear, straightforward chapters cover each essential area of entrepreneurship, including marketing, strategy, team building, financial projections, business planning, and more. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781119563228
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Entrepreneurship 5e
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