Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust - Hardcover

Brogan, Chris; Smith, Julien

Hardcover

ISBN 10: 1119665965 ISBN 13: 9781119665960

Publisher: Wiley, 2020

Synopsis

The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust.

In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace.

Celebrating a decade in print, this New York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide:

• Provides expert advice on creating and growing brand influence
• Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more
• Discusses the six main tenets of trust agents and their use
• Explores online tools that foster better relationships, increased sales, and greater profits
• Explains the relationship between trust, social capital, and media

The 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of knowledge for any organization operating in the Digital Age.

About this title

About the Author

CHRIS BROGAN is the founder of the StoryLeader system, a business advisor, and keynote speaker. He is the co-founder of the PodCamp digital media conference series.

JULIEN SMITH is the New York Times bestselling author of 3 books, including Trust Agents, and the founder of Breather, a technology company for which he raised over $150 million. He created the popular podcast In Over Your Head, which appeared on Sirius Satellite Radio. Julien consults and speaks with Fortune 500s on building trust and engagement with audiences online, while also building new products for underserved, growing markets.

From the Back Cover

PRAISE FOR TRUST AGENTS

"Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell your friends, change your life breakthrough. This is that book. No kidding, you can trust me."
Seth Godin, author of Tribes

"Business success today is as much about the relationships you cultivate with consumers as it is about your products or services; for us at GM, the power is in combining the relationship with customers with truly exciting, brilliantly designed, and superbly executed vehicles. Chris and Julien have written an excellent primer on how to navigate this new environment, and how to earn the trust of the communities upon whom we increasingly depend."
Fritz Henderson, CEO, General Motors

"This book gives marketers permission to be human. In fact, it goes as far as suggesting it might be a benefit. Get it, read it, share it!"
John Jantsch, author of Duct Tape Marketing

"The foundation of all great marketing online or offline is trust. This book explains how to gain people's trust and turn it into a powerful force. Brogan and Smith are hardworking guys who know how to use the Web's tools to build business."
Guy Kawasaki, cofounder, Alltop.com and author of Reality Check

From the Inside Flap

Trust Agents a New York Times bestseller since its original publication in 2009 is an essential read, now more than ever. In the intervening decade, the internet and social media have become flooded with misinformation, scams, and other low-quality content. Consumers have understandably become suspicious of anything and everything they see online, which makes it difficult to establish trust and build relationships. Many businesses struggle to generate meaningful results, whether in terms of profit or true engagement, from their social media efforts.

As with most difficult things, building trust in the digital age is incredibly valuable if you can do it. This 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust has been updated to reflect this new reality and to guide readers through the process of online reputation and relationship building.

Today, automation is at the forefront of many digital strategies. However, the value of human creativity and connection remains unparalleled. Authors Chris Brogan and Julien Smith have revised this edition to help companies understand the importance of trust, identify game-changing opportunities, and leverage their existing strengths for powerful results.

With this book, readers will discover how to build trusted networks of influence using the latest social platforms, implement laser-focused marketing strategies to cut through digital clutter, and harness human ingenuity to capture attention. Trust Agents remains an essential text for anyone looking to connect with an audience online.

Edition details

• Publisher: Wiley
• Publication date: 2020
• Language: English
• ISBN 10: 1119665965
• ISBN 13: 9781119665960
• Binding: Hardcover
• Number of pages: 336