Items related to Marketing Research
Synopsis
Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and practice to provide students with a comprehensive understanding of the subject. A unique applications-based approach―grounded in the authors' 50 years' combined experience in the marketing research industry―features real data, real people, and real research to prepare students for designing, conducting, analyzing, and integrating marketing research in their future business careers.
Already a standard text in marketing research courses, the twelfth edition contains thoroughly revised content that reflects the latest trends, practices, and research in the field. Numerous examples of companies and research firms, such as Twitter, ESPN, Ford, and General Motors, are featured throughout the text to illustrate how marketing research is gathered and used in the real world. Detailed yet accessible chapters examine topics including marketing intelligence, problem definition and exploratory research, big data and data analytics, online and social media marketing research, questionnaire design, statistical testing, and managing marketing research studies and teams.
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Marketing Research
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. 12. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 1119716314-7-1-13
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Marketing Research
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and practice to provide students with a comprehensive understanding of the subject. A unique applications-based approach?grounded in the authors' 50 years' combined experience in the marketing research industry?features real data, real people, and real research to prepare students for designing, conducting, analyzing, and integrating marketing research in their future business careers. Already a standard text in marketing research courses, the twelfth edition contains thoroughly revised content that reflects the latest trends, practices, and research in the field. Numerous examples of companies and research firms, such as Twitter, ESPN, Ford, and General Motors, are featured throughout the text to illustrate how marketing research is gathered and used in the real world. Detailed yet accessible chapters examine topics including marketing intelligence, problem definition and exploratory research, big data and data analytics, online and social media marketing research, questionnaire design, statistical testing, and managing marketing research studies and teams. Seller Inventory # 00109161268
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Marketing Research
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and practice to provide students with a comprehensive understanding of the subject. A unique applications-based approach?grounded in the authors' 50 years' combined experience in the marketing research industry?features real data, real people, and real research to prepare students for designing, conducting, analyzing, and integrating marketing research in their future business careers. Already a standard text in marketing research courses, the twelfth edition contains thoroughly revised content that reflects the latest trends, practices, and research in the field. Numerous examples of companies and research firms, such as Twitter, ESPN, Ford, and General Motors, are featured throughout the text to illustrate how marketing research is gathered and used in the real world. Detailed yet accessible chapters examine topics including marketing intelligence, problem definition and exploratory research, big data and data analytics, online and social media marketing research, questionnaire design, statistical testing, and managing marketing research studies and teams. Seller Inventory # CIN1119716314G
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Marketing Research
Seller: CampusBear, Coppell, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Complete and clean. All pages present and readable, binding intact. Highlighting or writing is absent or limited to a handful of pages. No water damage. Cover and spine may show light shelf wear, edge bumping, or minor creasing. May have a remainder mark, stickers or sticker residue, or a previous owner's name. Access codes, CDs, DVDs, and other bundled supplements may not be included and should be assumed used or missing unless the listing explicitly states otherwise. Seller Inventory # C7244C01700U
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Marketing Research (12th US Edition)
Seller: SellOnline2020, PLAISTOW, NH, U.S.A.
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Soft cover. Condition: New. Brand New US Edition textbook. Ship from Multiple Locations, including Asia , Hong Kong ,Taiwan , US or Canada depend on stock location. CD/DVD or access codes may not be included. Seller Inventory # 002113
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Marketing Research : Using Analtics to Develop Market Nsights
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 42808177-5
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Marketing Research
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. 12th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 005690577U
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Marketing Research
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: New. 12th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 005690577N
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Marketing Research : Using Analtics to Develop Market Nsights
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 42808177-5
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Marketing Research : Using Analtics to Develop Market Nsights
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 42808177-n