The Conversion Code: Stop Chasing Leads and Start Attracting Clients - Hardcover

Smith, Chris

Hardcover

ISBN 10: 1119875803 ISBN 13: 9781119875802

Publisher: Wiley, 2022

Synopsis

The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses.

In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts.

In this book, you'll learn to:

• Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales
• Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales
• Stop chasing leads and start attracting clients with amazing marketing and clever ads
• Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever
• Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold

An invaluable reference and easy to follow guide for real estate agents, loan officers, SaaS and small businessescompeting in the hyper-competitive online environment. The Conversion Code, Second Edition, is also a fantastic resource for sales leaders, marketing managers, business owners and anyone else with a team who is responsible for growing revenue.

About this title

About the Author

CHRIS SMITH is the Co-founder of Curaytor (an Inc. 500 fastest growing business) and he is one of the 4 best marketers under 40, according to the American Marketing Association. His book, The Conversion Code, is taught at colleges like Johns Hopkins University and he has been a guest lecturer at NYU.

Chris used the blueprint in this book to quickly grow his company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in AdWeek, Forbes, Fortune, and many other publications.

Previously, Chris worked for two billionaires, a billion-dollar publicly-traded company, and a startup that was acquired for nine figures. His first book, Peoplework, received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword.

From the Back Cover

PRAISE FOR THE CONVERSION CODE

“If you need more traffic, leads and sales you need The Conversion Code.”

―NEIL PATEL, CO-FOUNDER, CRAZY EGG

“We’ve helped more than 100,000 businesses generate more than 1.6 billion conversions and consider The Conversion Code a must-read.”

―OLI GARDNER, CO-FOUNDER, UNBOUNCE

“The Conversion Code is truly a gift for anyone looking to master the art and science of lead conversion in today’s fast-paced world. Chris Smith cracked the code. It’s so good that our team is now implementing a conversion code culture.”

―VERONICA FIGUEROA, CEO, FIGUEROA TEAM

“I’ve been in sales for twenty-seven years. I’ve read, listened to, attended, and spent nearly $100,000 on sales training…I can absolutely say that this sales training bible was better than anything that I have ever experienced before.”

―AMIT BHUTA, LUXURY REAL ESTATE AGENT, COMPASS

“Reading The Conversion Code is the first step in our ISA training program. Anyone who hits the phone for a living should use it as the framework for their process. It gives you a fresh perspective and new tactics for closing leads over the phone.”

―MATTHEW BRADEN, INSIDE SALES AGENT, DAN CHIN HOMES

“The Conversion Code is the only book that I recommend to help sales professionals become better marketers AND marketers become better sales professionals. It teaches EXACTLY what is needed to win in today’s modern market and delivers a practical Ph.D. in using social media to grow your business.”

―PHIL M JONES, BEST SELLING AUTHOR OF EXACTLY WHAT TO SAY

“The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement.”

―STEVE PACINELLI, CMO, BOMBBOMB; CO-AUTHOR OF HUMAN-CENTERED COMMUNICATION

From the Inside Flap

The new edition of the bestselling book for real estate agents, loan officers, SaaS companies and small businesses.

In The Conversion Code: Stop Chasing Leads and Start Attracting Clients, Second Edition, digital marketing and lead conversion expert Chris Smith, delivers the ultimate exploration of the marketing and advertising tactics that are working the best right now for generating higher quality leads that are easier to convert. Smith researched and tested the latest and most popular platforms, including TikTok, YouTube and Instagram, plus studied the most effective sales techniques, tools and scripts.

IN THIS BOOK, YOU’LL LEARN TO:

• Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales
• Generate an endless supply of high quality leads from social media that are easy to convert into closed sales
• Stop chasing leads and start attracting clients with amazing marketing and clever ads
• Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever
• Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold

An invaluable reference and easy to follow guide, The Conversion Code is also a fantastic resource for sales leaders, marketing managers, founders, business owners and anyone else with a team who is responsible for growing revenue.

Edition details

• Publisher: Wiley
• Publication date: 2022
• ISBN 10: 1119875803
• ISBN 13: 9781119875802
• Binding: Hardcover
• Language: English
• Edition number: 2
• Number of pages: 288