Design Fundamentals for New Media - Softcover

James Gordon Bennett

Softcover

ISBN 10: 1133134734 ISBN 13: 9781133134732

Publisher: Delmar, 2012

Synopsis

While design principles remain the same whatever the medium, digital technology can shape their application in a profound way. In this unique and timely book, design educator James Bennett introduces and examines the fundamental elements of design from the perspective of a generation of designers raised on "new media." Foundational design concepts are explored in full-page spreads that integrate text and artwork to illustrate contemporary approaches to designing for digital media. Combining timeless principles with leading-edge technology in a smart full-color package, Design Fundamentals for New Media opens the door to a rich and rewarding way of exploring modern design techniques.

About this title

About the Author

For nearly two decades, James Gordon Bennett has been intricately involved with the marriage of design and technology as both a designer and educator. He currently serves as Dean of Instructional Technology at the International Academy of Design and Technology in Tampa. Bennett has done extensive work at the highly experimental Arts and Technology Lab at the University of South Florida, has been a media consultant for a number of high-profile clients, and has served as a curriculum consultant and subject matter expert for several colleges. In addition to his teaching and consulting work, Bennett has published extensively on design and media and has seen his artwork featured in numerous group and solo exhibitions across the United States.

Review

1. Being a New Media Designer. 2. The Design Process. 3. Space. 4. Line. 5. Shape. 6. Value. 7. Texture. 8. Color. 9. Using Color. 10. Composition and Layout. 11. Balance. 12. Perspective. 13. Repetition and Rhythm. 14. Association. 15. Abstraction. 16. Style. 17. Emphasis. 18. Type. 19. Time. 20. Interactivity. 21. Incorporating Additional Media.

Edition details

• Publisher: Delmar
• Publication date: 2012
• Language: English
• ISBN 10: 1133134734
• ISBN 13: 9781133134732
• Binding: Paperback