CengageNOW™, 1 term (6 months) Printed Access Card for Guffey's Essentials of Business Communication, 9th

Mary Ellen Guffey; Dana Loewy

ISBN 10: 1133312373 ISBN 13: 9781133312376

Publisher: Cengage Learning, 2012

Synopsis

CengageNOW is an Online Teaching and Learning Resource that provides all of your teaching and learning resources in one intuitive program organized around the essential activities you perform for class - lecturing, creating assignments, grading, quizzing, and tracking student progress and performance. CengageNOW provides students access to an integrated eBook, business communication blog, PowerPoint slides, videos, audio, games, and more to help them get the most out of your course. CengageNOW's flexible assignment and grade book options provides you more control while saving you valuable time in planning and managing your course assignments. CengageNOW allows you to reinforce comprehension and efficiently test and automatically grade assignments and run reports. CengageNOW Personalized Study, a diagnostic tool (featuring a chapter specific Pre-test, Study Plan, and Post-test), empowers students to master concepts, prepare for exams, and be more involved in class. It's easy to assign and have results automatically post to your grade book. Results to Personalized Study provide immediate and ongoing feedback regarding what students are mastering and what they're not - to both you and the student. For more information, visit cengage.com/coursemaster.

About this title

About the Author

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Edition details

• Publisher: Cengage Learning
• Publication date: 2012
• ISBN 10: 1133312373
• ISBN 13: 9781133312376
• Binding: Printed Access Code
• Language: English