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Synopsis
Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM4 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM4 provides business expanded coverage on technology and social media, abundant real world examples, and model documents to guide student's writing practice.
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About the Author
Dr. Lehman is a professor emerita in the Managgement and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.
Dr. DuFrene is a associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).
"About this title" may belong to another edition of this title.
- PublisherSouth-Western College Pub
- Publication date2012
- ISBN 10 1133372430
- ISBN 13 9781133372431
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages288
- Rating
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BCOM (with CourseMate Printed Access Card)
Published by
South-Western College Pub, 2012
ISBN 10: 1133372430
ISBN 13: 9781133372431
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BCOM (with CourseMate Printed Access Card)
Published by
South-Western College Pub, 2012
ISBN 10: 1133372430
ISBN 13: 9781133372431
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BCOM (with CourseMate Printed Access Card)
Published by
South-Western College Pub, 2012
ISBN 10: 1133372430
ISBN 13: 9781133372431
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paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_383674841
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BCOM (with CourseMate Printed Access Card)
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South-Western College Pub (edition 4), 2012
ISBN 10: 1133372430
ISBN 13: 9781133372431
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BCOM (with CourseMate Printed Access Card) (Engaging 4ltr Press Titles for Communication)
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Paperback. Condition: As New. 4TH EDITION, Gentle Use, No Highlighting or Underlining, Perfect Shape, txt-118,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Seller Inventory # 9027360
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BCOM4
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Softcover. Condition: Good. Student Edition. Text appears to have Multiple Markings through out book. Pages have tears at the front of the book. Text appears to have cover wear and corner bumps. Spine has some wear and bumps too. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 1133372430. ISBN/EAN: 9781133372431. Pictures of this item not already displayed here available upon request. Inventory No: 1561044186. Seller Inventory # 1561044186
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Softcover. Condition: Very Good. Student Edition. Text appears to be clean. Cover has wear and corner bumps. The spine is in good condition with some wear. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 1133372430. ISBN/EAN: 9781133372431. Pictures of this item not already displayed here available upon request. Inventory No: 1561034432. Seller Inventory # 1561034432
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