Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs - Hardcover

Hardcover

ISBN 10: 1137368659 ISBN 13: 9781137368652

Publisher: Palgrave Macmillan, 2014

Synopsis

Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.

About this title

About the Author:

Rodolfo Baggio, Bocconi University, Italy Francesco M. Barbini, University of Bolognia, Italy Dimitrios Buhalis, Bournemouth University, UK Wojciech Czakon, University of Economics in Katowice, Poland Katarzyna Czernek, University of Economics in Katowice, Poland Christel Douyère, University of Nice Sophia Antipolis, France Alessandro Inversini, Bournemouth University, UK Andres Kuusik, University of Tartu, Estonia Mika Kylänen, Lahti University of Applied Sciences, Finland Christian Longhi, University of Nice Sophia Antipolis, France Justyna Majewska, Poznan University of Economics, Poland Marcello M. Mariani, University of Bologna, Italy Malla Paajanen, Aalto University, Finland Giulio Pattanaro, University of Turin, Italy Pawe? Piotrowski, University of Economics in Katowice, Poland Manuela Presutti, University of Bolognia, Italy Franck Sosthé, University of Nice Sophia Antipolis, France Margus Tiru, University of Tartu & Positium LBS, Estonia Jean-Bernard Titz, Dev Help, Telecom Valley, France Szymon Truskolaski, Poznan University of Economics, Poland Lucas Viallis, University of Nice Sophia Antipolis, France Lucrezia Zambelli, University of Bolognia, Italy

Review:

"The international tourism industry has been experiencing unprecedented challenges in recent years. These challenges require new business concepts and knowledge to manage and operate to meet the global and local needs. The timely introduction of the first volume of Tourism Management, Marketing, and Development benefits readers from better understanding the latest research efforts, which are conducted by some of the world's leading scholars in the field. I would highly recommend this book to practitioners, researchers, educators, and students who are interested in ICTs, networks, and tourism." - Rob Law, Professor, School of Hotel & Tourism Management, The Hong Kong Polytechnic University, China

"With global economic shocks and a rapidly changing external environment, tourism can no longer be left to the amateur. Successful tourism businesses and destinations must understand and utilise state-of the-art research and concepts in tourism management. This first volume of Tourism Management, Marketing, and Development draws together an international author team to provide an accessible and authoritative source book for these very approaches. It is therefore a must have volume for practitioners and academics alike." - Chris Cooper, Professor and Dean of the Faculty of Business, Oxford Brookes University, UK

"The book offers a compelling look into contemporary tourism management challenges that result from technological advances and a greater emphasis on networked approaches. Both conceptually stimulating and empirically rich, the chapters provide a unique perspective on issues and opportunities that emerge from the ever greater reliance on ICTs and increased recognition of the value of coopetition. A great collection of individual works that together illustrate the complexity of present-day tourism management." - Ulrike Gretzel, Professor, UQ Business School, University of Queensland, Australia

About this edition

• Publisher: Palgrave Macmillan
• Publication date: 2014
• ISBN 10: 1137368659
• ISBN 13: 9781137368652
• Binding: Hardcover
• Number of pages: 273
• Editor: Mariani M., Baggio R., Buhalis D., Longhi C.