Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants) - Softcover
Synopsis
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
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About the Author
Charlie Pownall is a communications consultant and trainer with over twenty years' experience in Public Relations, Reputation Management and Social Media. Founder of online reputation consultancy CPC, he led public relations firm Burson-Marsteller's digital capabilities across Asia-Pacific and managed global communications for advertising and marketing group WPP. He started his career as a speechwriter and press officer at the European Commission. Charlie writes extensively on communications and reputation, and speaks regularly at conferences, business events and business schools across Asia and the Middle-East.
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Managing Online Reputation: How to Protect Your Company on Social Media
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Palgrave Macmillan, 2015
ISBN 10: 1137382295
ISBN 13: 9781137382290
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Managing Online Reputation
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Palgrave Macmillan UK Sep 2015, 2015
ISBN 10: 1137382295
ISBN 13: 9781137382290
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media. 256 pp. Englisch. Seller Inventory # 9781137382290
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Condition: New. Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media. Num Pages: 254 pages, 6 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 131 x 197 x 16. Weight in Grams: 280. . 2015. Paperback. . . . . Seller Inventory # V9781137382290