Running across Europe: The Rise and Size of one of the Largest Sport Markets - Hardcover

Hardcover

ISBN 10: 1137446366 ISBN 13: 9781137446367

Publisher: Palgrave Macmillan, 2015

Synopsis

Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.

About this title

About the Author

Christoph Breuer, German Sport University Cologne, Germany Angela Charlton, TNS BMRB Agency, UK Sören Dallmeyer, German Sport University Cologne, Germany Mojca Doupona Topi?, University of Ljubljana, Slovenia Peter Forsberg, University of Copenhagen, Denmark Kirstin Hallmann, German Sport University Cologne, Germany Spencer Harris, University of Colorado, USA Paul Hover, Mulier Institute, The Netherlands Jukka Lahti, University of Jyväskylä, Finland Ramon Llopis-Goig, University of Valencia, Spain Szilvia Perényi, University of Debrecen, Hungary Leonidas Petridis, University of Debrecen, Hungary Samo Rauter, University of Ljubljana, Slovenia Peter Smale, Kantar Sport, UK Andrew Spiers, Sport England, UK Hanna Vehmas, University of Jyväskylä, Finland Harold van der Werff, Mulier Institute, The Netherlands Anna Vilanova, University of Barcelona, Spain Steven Vos, Fontys University of Applied Sciences, The Netherlands

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2015
• Language: English
• ISBN 10: 1137446366
• ISBN 13: 9781137446367
• Binding: Hardcover
• Number of pages: 326
• Editor: Scheerder Jeroen, Breedveld Koen, Borgers Julie