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Synopsis
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.
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About the Author
Gordon Foxall is Distinguished Research Professor at Cardiff University, UK, and Visiting Professor of Economic Psychology at Durham University, UK. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has authored some two dozen books and over 300 papers and chapters.
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- PublisherPalgrave Macmillan
- Publication date2016
- ISBN 10 1137501197
- ISBN 13 9781137501196
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages337
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research. 340 pp. Englisch. Seller Inventory # 9781137501196
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research. Seller Inventory # 9781137501196
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides an innovative methodology for the explanation of consumer choice Presents a genuinely multi-disciplinary portrayal of consumer behavior Includes outstanding contribution to social-scientific explanation Gordo. Seller Inventory # 119646553
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