Synopsis
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:
- All customers differ
- All customers change
- All competitors react
- All resources are limited.
Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.
Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.
"synopsis" may belong to another edition of this title.
About the Author
Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.
From the Back Cover
"About this title" may belong to another edition of this title.
Search results for Marketing Strategy: Based on First Principles and Data...
Stock Image
Marketing Strategy: Based on First Principles and Data Analytics
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00089725135
Stock Image
Marketing Strategy: Based on First Principles and Data Analytics
Seller: Indiana Book Company, Marion, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available. Seller Inventory # 1000010347798-977
Stock Image
Marketing Strategy: Based on First Principles and Data Analytics
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1137526238I3N00
Stock Image
Marketing Strategy: Based on First Principles and Data Analytics
Seller: SustainableBooks.com, Amherst, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: Fair. Book is in Used-Acceptable condition. Used items may not include supplementary materials such as CDs or access codes. Pages and cover may have wear, tears, and stickers. Pages are may contain notes and highlighting. Seller Inventory # 1137526238-2-5
Stock Image
Marketing Strategy: Based on First Principles and Data Analytics
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1137526238I3N00
Stock Image
Marketing Strategy: Based on First Principles and Data Analytics
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1137526238I3N00
Stock Image
Marketing Strategy : Based on First Principles and Data Analytics
Published by
Bloomsbury Publishing Plc, 2017
ISBN 10: 1137526238
ISBN 13: 9781137526236
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 17207058-6
Stock Image
Marketing Strategy : Based on First Principles and Data Analytics
Published by
Bloomsbury Publishing Plc, 2017
ISBN 10: 1137526238
ISBN 13: 9781137526236
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 45679346-20
Stock Image
Marketing Strategy: Based on First Principles and Data Analytics
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_390578002
Seller Image
Marketing Strategy: Based on First Principles and Data Analytics
Seller: Upward Bound Books, VALRICO, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Gently used with light wear to the cover, corners, or spine. Pages are clean and free of writing or highlighting. Binding is tight and fully intact. Dust jacket included with hardcover books. Ships fast in a protective poly mailerā"Monday through Friday, excluding weekends and holidays. Seller Inventory # UBV.1137526238.G