Marketing Strategy: Based on First Principles and Data Analytics - Softcover

Palmatier, Robert W.; Sridhar, Shrihari

  • 3.82 out of 5 stars
    33 ratings by Goodreads
 
9781137526236: Marketing Strategy: Based on First Principles and Data Analytics
Softcover
ISBN 10: 1137526238 ISBN 13: 9781137526236
Publisher: Red Globe Press, 2017

Synopsis

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:
- All customers differ
- All customers change
- All competitors react
- All resources are limited.

Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.

Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.

"synopsis" may belong to another edition of this title.

About the Author

Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.

From the Back Cover


"About this title" may belong to another edition of this title.

Publisher
Red Globe Press
Publication date
2017
Language
English
ISBN 10 
1137526238
ISBN 13 
9781137526236
Binding
Paperback
Edition number
1
Number of pages
288
Rating
  • 3.82 out of 5 stars
    33 ratings by Goodreads