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Synopsis
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.
This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
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About the Authors
Anders Hansen is Associate Professor in the School of Media, Communication and Sociology at the University of Leicester, UK.
David Machin is Professor of Media and Communication at Örebro University, Sweden.
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Media and Communication Research Methods
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Bloomsbury USA Academic, 2018
ISBN 10: 1137528249
ISBN 13: 9781137528247
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Media and Communication Research Methods
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ISBN 10: 1137528249
ISBN 13: 9781137528247
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Media and Communication Research Methods
Published by
Bloomsbury Publishing Plc, 2018
ISBN 10: 1137528249
ISBN 13: 9781137528247
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