Consuming Reality: The Commercialization of Factual Entertainment - Softcover

Deery, J.

Softcover

ISBN 10: 113757531X ISBN 13: 9781137575319

Publisher: Palgrave Macmillan, 2012

Synopsis

Engaging in a comprehensive examination of reality TV's advertising and promotional strategies, as well as the commodification of viewers, Consuming Reality dissects the unique and startling relation between mediation and consumption.

About this title

From the Back Cover

Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.

About the Author

June Deery is Associate Professor of Media at Rensselaer Polytechnic Institute, USA, and is the author of Reality TV (2015) as well several articles on television and new media.

About this edition

• Publisher: Palgrave Macmillan
• Publication date: 2012
• ISBN 10: 113757531X
• ISBN 13: 9781137575319
• Binding: Paperback
• Edition number: 1
• Number of pages: 236