Items related to The Management of International Tourism (RLE Tourism)...

The Management of International Tourism (RLE Tourism) (Routledge Library Editions: Tourism) - Softcover

Book 5 of 7: Routledge Library Editions: Tourism

Witt, Stephen F; Brooke, Michael; Buckley, Peter

 
9781138007666: The Management of International Tourism (RLE Tourism) (Routledge Library Editions: Tourism)
Softcover
ISBN 10: 1138007668 ISBN 13: 9781138007666
Publisher: Routledge, 2014

Synopsis

International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.

The subject coverage of the book is wide-ranging: the authors examine the following issues:

  • the impact of environmental issues on tourism management

  • tourism demand and forecasting

  • the key methods of operation of companies within the industry

  • the functional areas of marketing, finance, organization and staffing

  • research and innovation

  • corporate strategy.

The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

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About the Author

Multivolume collection by leading authors in the field

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2014
Language
English
ISBN 10 
1138007668
ISBN 13 
9781138007666
Binding
Paperback
Edition number
1
Number of pages
224