Consumer Behaviour in Tourism - Softcover

Horner, Susan; Swarbrooke, John

Softcover

ISBN 10: 1138013390 ISBN 13: 9781138013391

Publisher: Routledge, 2016

Synopsis

Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport.

This third edition has been updated to include:

• New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment.   
• New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil.
• New companion website including Power point slides and a case archive.

Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.

About this title

About the Author:

Susan Horner is Associate Professor in Hospitality Management at the School of Tourism and Hospitality, Plymouth University.

John Swarbrooke is Visiting Professor, Plymouth University and Director, J and S Consultancy Limited.

Review:

“The authors have done it again! The book covers timely and topical issues and generates new insights on consumer behaviour in tourism. The content comes alive through discussion points, exercises and interesting case studies. The book is a must read for students, researchers and tourism marketing professionals.” - Brent W. Ritchie, Professor of Tourism, University of Queensland Business School, Australia

“The third edition of Swarbrooke and Horner’s Consumer Behaviour in Tourism is a much-welcomed update to this cornerstone textbook, which remains the leading textbook for understanding consumer behaviour in tourism in the contemporary world. While retaining much of its core text on the main principles, issues and techniques of consumer behaviour from its previous editions, this update includes valuable new sections on important topics affecting tourism consumption behaviour, including social media, emerging markets, ethical concerns and terrorism.” - Scott Allen Cohen, Reader in Tourism Management, Deputy Director of Research, School of Hospitality and Tourism Management, University of Surrey, UK 
 

"With a great diversity of topics, this is a comphensive textbook for those looking to update their knowledge on consumer behaviour in tourism. Combining   theory and practice, it starts with the history of consumer behavior, touches upon hot topics and then moves forward  to discuss possible future changes. The chapters are well-designed to establish the link between consumer behaviour and the associated subjects such as marketing, quality, tourism demand, amongst others. Each chapter is also nicely enriched with a brief overview of up-to-date case studies worldwide." - Professor Metin Kozak, Dokuz Eylul University, Turkey

About this edition

• Publisher: Routledge
• Publication date: 2016
• ISBN 10: 1138013390
• ISBN 13: 9781138013391
• Binding: Paperback
• Edition number: 3
• Number of pages: 464