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Humanizing Visual Design (Routledge Studies in Technical Communication, Rhetoric, and Culture) - Hardcover
Synopsis
This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers―in short, "humanizing" it.
Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data.
The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.
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About the Author
Charles Kostelnick is Professor of English at Iowa State University, USA
Review
"The Visual Rhetoric of Human Forms in Practical Communication is destined to become an essential book for anyone serious about the study of the human figure in functional communication. Drawing on a wide range of historical and contemporary images, Charles Kostelnick argues persuasively that human figures in design are essential to understanding processes and stories." -Marguerite Helmers, Defining Visual Rhetorics
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- PublisherRoutledge
- Publication date2019
- ISBN 10 113807151X
- ISBN 13 9781138071513
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages298
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Hardcover. Condition: new. Hardcover. This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readersin short, "humanizing" it.Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data.The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history. This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readersin short, "humanizing" it. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781138071513
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