International Cases in Tourism Management - Hardcover

Horner, Susan; Swarbrooke, John

Hardcover

ISBN 10: 1138144495 ISBN 13: 9781138144491

Publisher: Routledge, 2016

Synopsis

International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

About this title

Review

"The cases are sufficiently broad in covering the tourism industries: airlines, tour operators, publishers, associations, destinations, NGOs, tourism ministries, attractions, hotels, cruise lines, specialty tourism, education/training, timeshares, and others.

...most instructors will find some cases in the book to enliven the classroom experience for early undergraduate students."
- D.C. Frechtling, Department of Tourism and Hospitality Management, School of Business, The George Washington University, USA

About this edition

• Publisher: Routledge
• Publication date: 2016
• ISBN 10: 1138144495
• ISBN 13: 9781138144491
• Binding: Hardcover
• Edition number: 1
• Number of pages: 410