Items related to Sales Management: Analysis and Decision Making

Sales Management: Analysis and Decision Making - Hardcover

Ingram, Thomas N; LaForge, Raymond W.; Schwepker, Charles H.; Williams, Michael R

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9781138165076: Sales Management: Analysis and Decision Making
Hardcover
ISBN 10: 1138165077 ISBN 13: 9781138165076
Publisher: Routledge, 2017

This specific ISBN edition is currently not available.

Synopsis

Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and identifies the skill sets needed for the 21st century.

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Publisher
Routledge
Publication date
2017
Language
English
ISBN 10 
1138165077
ISBN 13 
9781138165076
Binding
Hardcover
Number of pages
424
Rating
  • 3.95 out of 5 stars
    20 ratings by Goodreads

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Other Popular Editions of the Same Title

9780765626400: Sales Management: Analysis and Decision Making

Featured Edition

ISBN 10:  0765626403 ISBN 13:  9780765626400
Publisher: Routledge, 2012
Softcover