Items related to Media Promotion & Marketing for Broadcasting, Cable...
Synopsis
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.
The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
"synopsis" may belong to another edition of this title.
Book Description
Capture and Retain Your Media Audience!
About the Author
Susan Tyler Eastman is a professor in the Department of Telecommunications at Indiana University. She earned her BA from the University of California, her MA from San Francisco State University, and her PhD from Bowling Green State University.
Douglas A. Ferguson is Professor and Program Director of the Graduate Certificate Program in the Department of Communication, College of Charleston. He also served as editor-elect of the JOURNAL OF RADIO STUDIES from 2005 through 2008. Dr. Ferguson earned a bachelor's and master's degree from the Ohio State University and his doctorate from Bowling Green State University.
Robert M. Klein, PhD, is a Professor of Anatomy and Cell Biology at the University of Kansas Medical Center.
George C. Enders, PhD, is the Director of Medical Education adn Associate Professor of Anatomy and Cell Biology at the University of Kansas Medical Center.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2015
- ISBN 10 113816867X
- ISBN 13 9781138168671
- BindingHardcover
- Edition number5
- Number of pages350
- EditorEastman Susan Tyler, Ferguson Douglas A., Klein Robert
Buy New
Learn more about this copy
US$ 162.61
Shipping:
US$ 20.62
From United Kingdom to U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Media Promotion & Marketing for Broadcasting, Cable & the Internet
Seller: Chiron Media, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9781138168671
Quantity: 5 available
Stock Image
Media Promotion & Marketing for Broadcasting; Cable & the Internet
Print on DemandSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9781138168671_lsuk
Quantity: Over 20 available
Stock Image
Media Promotion Marketing for Broadcasting, Cable the Internet
Published by
Taylor and Francis Ltd (Sales), 2015
ISBN 10: 113816867X
ISBN 13: 9781138168671
New
Hardcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781138168671
Quantity: Over 20 available
Stock Image
Media Promotion & Marketing for Broadcasting, Cable & the Internet
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 18390153631
Quantity: 3 available
Seller Image
MEDIA PROMOTION & MARKETING FO
Print on DemandSeller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Susan Tyler, Eastman Douglas A., Ferguson, Robert A. KleinThis fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new ti. Seller Inventory # 595379937
Quantity: Over 20 available
Stock Image
MEDIA PROMOTION & MARKETING FOR BROADCASTING CABLE & THE INTERNET
Print on DemandSeller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Brand New. 5th revised edition. 350 pages. 9.02x5.98x1.10 inches. In Stock. This item is printed on demand. Seller Inventory # __113816867X
Quantity: 1 available
Stock Image
Media Promotion Marketing for Broadcasting, Cable the Internet
Published by
Taylor and Francis Ltd (Sales), 2015
ISBN 10: 113816867X
ISBN 13: 9781138168671
New
Hardcover
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781138168671
Quantity: Over 20 available
Stock Image
Media Promotion & Marketing for Broadcasting, Cable & the Internet
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781138168671
Quantity: 1 available
Stock Image
Media Promotion & Marketing for Broadcasting, Cable & the Internet
Print on DemandSeller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9781138168671
Quantity: 5 available
Stock Image
MEDIA PROMOTION & MARKETING FOR BROADCASTING CABLE & THE INTERNET
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Brand New. 5th revised edition. 350 pages. 9.02x5.98x1.10 inches. In Stock. Seller Inventory # x-113816867X
Quantity: 2 available