Introduction to e-Business: Management and strategy - Hardcover

Combe, Colin

 
9781138172517: Introduction to e-Business: Management and strategy
Hardcover
ISBN 10: 1138172510 ISBN 13: 9781138172517
Publisher: Routledge, 2016

Synopsis

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

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About the Author

Colin Combe

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2016
Language
English
ISBN 10 
1138172510
ISBN 13 
9781138172517
Binding
Hardcover
Edition number
1
Number of pages
448

Other Popular Editions of the Same Title

9780750667319: Introduction to e-Business: Management and Strategy

Featured Edition

ISBN 10:  0750667311 ISBN 13:  9780750667319
Publisher: Routledge, 2006
Softcover