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Agenda Setting (Routledge Communication Series) - Hardcover
Book 203 of 231: Routledge Communication
Synopsis
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.
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David Protess, Maxwell E. McCombs
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Agenda Setting: Readings on Media, Public Opinion, and Policymaking (Routledge Communication Series)
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Condition: Hervorragend. Zustand: Hervorragend | Seiten: 320 | Sprache: Englisch | Produktart: Bücher | First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company. Seller Inventory # 28936846/1
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. David Protess, Maxwell E. McCombsThe role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication. Seller Inventory # 595380555
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