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Synopsis
Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.
Topics include:
· advice on launching digital start-ups;
· how to use key analytics to track and focus readership;
· engaging with mobile journalism by utilising smartphone and app technology;
· developing revenue streams that can make digital journalism sustainable;
· legal and ethical dilemmas faced in a modern newsroom;
· the challenges of producing news for mobile readers.
The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content.
Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.
"synopsis" may belong to another edition of this title.
About the Author
Paul Marsden lectures at Leeds Trinity University, UK. He specialises in online journalism, teaching trainee journalists how to build news websites, use technology to tell stories in innovative ways and utilise social platforms to build an audience and generate income from digital reporting.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2017
- ISBN 10 1138190365
- ISBN 13 9781138190368
- BindingPaperback
- Edition number1
- Number of pages196
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Entrepreneurial Journalism: How to go it alone and launch your dream digital project
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Taylor & Francis Ltd, United Kingdom, London, 2017
ISBN 10: 1138190365
ISBN 13: 9781138190368
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Paperback. Condition: Very Good. Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: advice on launching digital start-ups; how to use key analytics to track and focus readership; engaging with mobile journalism by utilising smartphone and app technology; developing revenue streams that can make digital journalism sustainable; legal and ethical dilemmas faced in a modern newsroom; the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britains best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR013746964
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