Contemporary Radio Programming Strategies (Routledge Library Editions: Radio) - Hardcover

MacFarland, David T.

 
9781138215450: Contemporary Radio Programming Strategies (Routledge Library Editions: Radio)
Hardcover
ISBN 10: 1138215457 ISBN 13: 9781138215450
Publisher: Routledge, 2016

Synopsis

This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’

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About the Author

David T. MacFarland

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2016
Language
English
ISBN 10 
1138215457
ISBN 13 
9781138215450
Binding
Hardcover
Edition number
1
Number of pages
228

Other Popular Editions of the Same Title

9781138215672: Contemporary Radio Programming Strategies (Routledge Library Editions: Radio)

Featured Edition

ISBN 10:  1138215678 ISBN 13:  9781138215672
Publisher: Routledge, 2018
Softcover