Synopsis
This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’
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About the Author
David T. MacFarland
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Contemporary Radio Programming Strategies (Routledge Library Editions: Radio)
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Routledge, 2018
ISBN 10: 1138215678
ISBN 13: 9781138215672
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Contemporary Radio Programming Strategies (Routledge Library Editions: Radio)
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Contemporary Radio Programming Strategies (Paperback)
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ISBN 10: 1138215678
ISBN 13: 9781138215672
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Paperback. Condition: new. Paperback. This book, first published in 1990, offers an in-depth analysis of the fundamental beliefs of radio. This refers to the common understanding of what the radio enterprise is and should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question What do listeners really want from radio? Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781138215672
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