The Beatles and Economics: Entrepreneurship, Innovation, and the Making of a Cultural Revolution (Routledge Economics and Popular Culture Series) - Softcover

Book 5 of 8: Routledge Economics and Popular Culture Series

Staley, Samuel R.

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9781138363540: The Beatles and Economics: Entrepreneurship, Innovation, and the Making of a Cultural Revolution (Routledge Economics and Popular Culture Series)
Softcover
ISBN 10: 1138363545 ISBN 13: 9781138363540
Publisher: Routledge, 2020

Synopsis

The Beatles are considered the most influential popular music act of the twentieth century, widely recognized for their influence on popular culture. The inability of other bands and artists to imitate their fame has prompted questions such as: How did the Beatles become so successful? What factors contributed to their success? Why did they break up?

The Beatles and Economics: Entrepreneurship, Innovation, and the Making of a Cultural Revolution answers these questions using the lens of economic analysis. Economics provides the prism for explaining why their success―while legendary in scale―is not mythic. This book explores how the band’s commercial achievements were intimately tied to the larger context of economic globalization and rebuilding post-World War II. It examines how the Beatles’ time in Hamburg is best understood as an investment in human capital, and why the entrepreneurial growth mindset was critical to establishing a scalable market niche and sustaining the Beatles’ ability to lead and shape emerging markets in entertainment and popular music. Later chapters consider how the economics of decision making and organizational theory helps us to understand the band’s break-up at its economic peak.

This essential text is of interest to anyone interested in the economic dynamics and social forces that shape cultural change.

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About the Author

Samuel R. Staley, PhD, is director of the DeVoe L. Moore Center in the College of Social Sciences and Public Policy at Florida State University, USA, where he teaches economics and social entrepreneurship.

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Publisher
Routledge
Publication date
2020
Language
English
ISBN 10 
1138363545
ISBN 13 
9781138363540
Binding
Paperback
Edition number
1
Number of pages
84
Rating
  • 4.60 out of 5 stars
    5 ratings by Goodreads

Other Popular Editions of the Same Title

9781138363526: The Beatles and Economics (Routledge Economics and Popular Culture Series)

Featured Edition

ISBN 10:  1138363529 ISBN 13:  9781138363526
Publisher: Routledge, 2020
Hardcover