Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R (Chapman & Hall/CRC The R Series) - Hardcover

Putler, Daniel S.; Krider, Robert E.

Hardcover

ISBN 10: 1138416517 ISBN 13: 9781138416512

Publisher: Chapman and Hall/CRC, 2017

Synopsis

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations. The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects. Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.

About this edition

• Publisher: Chapman and Hall/CRC
• Publication date: 2017
• ISBN 10: 1138416517
• ISBN 13: 9781138416512
• Binding: Hardcover
• Edition number: 1
• Number of pages: 316