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Public Relations for Management Success (Routledge Library Editions: Management) - Hardcover

Book 42 of 54: Routledge Library Editions: Management

Jefkins, Frank

 
9781138571624: Public Relations for Management Success (Routledge Library Editions: Management)
Hardcover
ISBN 10: 1138571628 ISBN 13: 9781138571624
Publisher: Routledge, 2018

Synopsis

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

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About the Author

Frank Jefkins

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2018
Language
English
ISBN 10 
1138571628
ISBN 13 
9781138571624
Binding
Hardcover
Edition number
1
Number of pages
148