Items related to Managing Innovation Within Networks (Routledge Library...

Managing Innovation Within Networks (Routledge Library Editions: The Economics and Business of Technology) - Softcover

Book 3 of 45: Routledge Library Editions: The Economics and Business of Technology

Biemans, Wim

 
9781138574137: Managing Innovation Within Networks (Routledge Library Editions: The Economics and Business of Technology)
Softcover
ISBN 10: 1138574139 ISBN 13: 9781138574137
Publisher: Routledge, 2020

Synopsis

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

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About the Author

Wim Biemens

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2020
Language
English
ISBN 10 
1138574139
ISBN 13 
9781138574137
Binding
Paperback
Edition number
1
Number of pages
294