Research Methods in Health Communication: Principles and Application - Softcover

Bryan B. Whaley

Softcover

ISBN 10: 1138667749 ISBN 13: 9781138667747

Publisher: Routledge (Manohar)

Synopsis

This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here Chapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies. This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines.

Edition details

• Publisher: Routledge (Manohar)
• Language: English
• ISBN 10: 1138667749
• ISBN 13: 9781138667747
• Binding: Paperback