International Business (Routledge Revivals) - Hardcover

Hardcover

ISBN 10: 1138708615 ISBN 13: 9781138708617

Publisher: Routledge, 2017

Synopsis

This book was published in 2003. Over the years the challenges of international business in organisation and culture have been one of the most intriguing issues facing managers. Attempts at organisational innovation have tried to strike a balance between local markets' responsiveness and global efficiency. This book presents an overview of changing attitudes to the globalization of the firm and traces the increasing sophistication of management techniques necessary to cope with the increasing complexity of business world wide. It contains readings on the management of international business from 1936 to 1998. Looking at managing abroad and the internationalism of firms including issues of appraising foreign investment opportunities, the foreign investment decision process and the evolution of the multinational enterprise. The operations and planning of the multinational firm are surveyed over time from early models of "Headquarters and Subsidiary" to global strategies

About this edition

• Publisher: Routledge
• Publication date: 2017
• ISBN 10: 1138708615
• ISBN 13: 9781138708617
• Binding: Hardcover
• Edition number: 1
• Number of pages: 494
• Editor: Buckley Peter