Items related to Brand vs. Wild: Building Resilient Brands for Harsh...
Synopsis
Today’s business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming.
Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, shows leaders how to thrive in unforgiving business environments by learning to:
- Focus on navigating risk instead of trying to measure or reduce it.
- Cultivate your brand’s will to live by staying positive and asking the most important question: Are you worth it?
- Read the brand signs by observing the market, keeping an eye on performance measures, engaging your team, and listening to your gut.
- Develop a concept of "mission" to ensure internal alignment and reduce friction.
- Act with urgency rather than waiting for the right circumstance.
Brand vs. Wild helps readers understand the wilderness in which they find their companies and identify the specific steps they must take to thrive in the Brand Wilderness. There is hope in a harsh business world. And Brand vs. Wild is it.
"synopsis" may belong to another edition of this title.
About the Author
Jonathan David Lewis is an engaging and authoritative speaker and author on shaping a brand that can survive―and thrive―in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards.
A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2017
- ISBN 10 1138736015
- ISBN 13 9781138736016
- BindingHardcover
- Edition number1
- Number of pages214
- Rating
Buy New
Learn more about this copy
US$ 10.41
Shipping:
US$ 2.64
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Brand vs. Wild: Building Resilient Brands for Harsh Business Environments
Seller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. This item is in overall acceptable condition. Covers and dust jackets are intact but may have heavy wear including creases, bends, edge wear, curled corners or minor tears as well as stickers or sticker-residue. Pages are intact but may have minor curls, bends or moderate to considerable highlighting/ writing. Binding is intact; however, spine may have heavy wear. A well-read copy overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!. Seller Inventory # 466SUS000HFU
Quantity: 1 available
Stock Image
Brand vs. Wild: Building Resilient Brands for Harsh Business Environments
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00054715313
Quantity: 1 available
Stock Image
Brand vs. Wild : Building Resilient Brands for Harsh Business Environments
Published by
Taylor & Francis Group, 2017
ISBN 10: 1138736015
ISBN 13: 9781138736016
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 18834622-6
Quantity: 1 available
Seller Image
Brand Vs. Wild : Building Resilient Brands for Harsh Business Environments
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 28703660
Quantity: 5 available
Seller Image
Brand Vs. Wild : Building Resilient Brands for Harsh Business Environments
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 28703660-n
Quantity: 5 available
Stock Image
Brand vs Wild Building Resilient Brands for Harsh Business Environments
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9781138736016
Quantity: 1 available
Stock Image
Brand vs. Wild: Building Resilient Brands for Harsh Business Environments
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.06. Seller Inventory # 1138736015-2-3
Quantity: 1 available
Stock Image
Brand vs. Wild: Building Resilient Brands for Harsh Business Environments
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 1.06. Seller Inventory # 1138736015-2-4
Quantity: 1 available
Stock Image
Brand vs. Wild: Building Resilient Brands for Harsh Business Environments
Seller: Monster Bookshop, Fleckney, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # 9781138736016-GDR
Quantity: 1 available
Stock Image
Brand vs. Wild: Building Resilient Brands for Harsh Business Environments
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL7153583
Quantity: 3 available