Items related to The Strategy and Tactics of Pricing: A guide to growing...
Synopsis
The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.
This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from:
- Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies," which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers.
- A completely rewritten chapter on "Creating a Strategic Pricing Capability," which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations.
- In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today.
- Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis.
This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions. The authors also provide a link to Deloitte’s Polaris analytical pricing software, helping students put theory into practice by exploring real-world scenarios.
"synopsis" may belong to another edition of this title.
About the Author
Thomas T. Nagle is a Senior Advisor in the Pricing and Profitability Management practice at Deloitte Consulting, USA. For over 30 years, he has developed many of the analytical tools for strategic pricing and profit improvement.
Georg Müller is a Managing Director in the Pricing and Profitability Management practice at Deloitte Consulting, USA. He focuses on driving top-line margin improvement through strategic pricing for companies representing multiple sectors. He is also leads executive development on strategic pricing at the University of Chicago Booth School of Business, USA.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2017
- ISBN 10 1138737518
- ISBN 13 9781138737518
- BindingPaperback
- LanguageEnglish
- Edition number6
- Number of pages352
- Rating
Other Popular Editions of the Same Title
Search results for The Strategy and Tactics of Pricing: A guide to growing...
Stock Image
The Strategy and Tactics of Pricing: A guide to growing more profitably
Seller: BGV Books LLC, Murray, KY, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Exact ISBN match. Immediate shipping. No funny business. Pics available upon request. Seller Inventory # 9781138737518
Quantity: 1 available
Stock Image
The Strategy and Tactics of Pricing: A guide to growing more profitably
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00083971213
Quantity: 2 available
Stock Image
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.9. Seller Inventory # G1138737518I4N00
Quantity: 1 available
Stock Image
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.9. Seller Inventory # G1138737518I4N00
Quantity: 1 available
Stock Image
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.9. Seller Inventory # G1138737518I2N00
Quantity: 1 available
Stock Image
The Strategy and Tactics of Pricing: A guide to growing more profitably
Seller: clickgoodwillbooks, Indianapolis, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. This is a paper back book: Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media. Seller Inventory # 3O6JUN0019U1_ns
Quantity: 1 available
Stock Image
The Strategy and Tactics of Pricing: A guide to growing more profitably
Seller: thebookforest.com, San Rafael, CA, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Supporting Bay Area Friends of the Library since 2010. Well packaged and promptly shipped. Seller Inventory # 1LAUHV002W21
Quantity: 1 available
Stock Image
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably.
Seller: INGARDIO, Schupfart, Switzerland
Seller rating 4 out of 5 stars
6. Auflage, 25 x 18 cm. 352 S. Taschenbuch. xxx Ungelesenes Exemplar mit leichten Gebrauchsspuren am Softcover xxx Sprache: Englisch. Seller Inventory # 3901AB
Quantity: 1 available
Stock Image
The Strategy and Tactics of Pricing: A guide to growing more profitably
Seller: Goodwill, Brooklyn Park, MN, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Good. Cover/Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included. Seller Inventory # 2Y6JCK009OYK_ns
Quantity: 1 available
Stock Image
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR011949706
Quantity: 1 available