Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing) - Hardcover
Book 22 of 28: Routledge Library Editions: Marketing
Synopsis
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
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Marketing in Perspective (Routledge Library Editions: Marketing, Vol. 13) (Volume 13)
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MARKETING IN PERSPECTIVE.
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Routledge, Abingdon And New York, 2015
ISBN 10: 1138787639
ISBN 13: 9781138787636
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Marketing in Perspective (RLE Marketing): Volume 21 (Routledge Library Editions: Marketing)
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Multivolume collection by leading authors in the fieldThis book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. Th. Seller Inventory # 595429189
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