Export Strategy: Markets and Competition (RLE Marketing) (Routledge Library Editions: Marketing) - Hardcover

Book 24 of 28: Routledge Library Editions: Marketing

Piercy, Nigel

 
9781138790193: Export Strategy: Markets and Competition (RLE Marketing) (Routledge Library Editions: Marketing)
Hardcover
ISBN 10: 1138790192 ISBN 13: 9781138790193
Publisher: Routledge, 2014

Synopsis

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

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Publisher
Routledge
Publication date
2014
Language
English
ISBN 10 
1138790192
ISBN 13 
9781138790193
Binding
Hardcover
Edition number
1
Number of pages
284

Other Popular Editions of the Same Title

9781138969414: Export Strategy: Markets and Competition (RLE Marketing) (Routledge Library Editions: Marketing)

Featured Edition

ISBN 10:  1138969419 ISBN 13:  9781138969414
Publisher: Routledge, 2015
Softcover