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Export Strategy: Markets and Competition (RLE Marketing) (Routledge Library Editions: Marketing) - Hardcover
Book 24 of 28: Routledge Library Editions: Marketing
Synopsis
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
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Export Strategy: Markets and Competition (RLE Marketing) (Routledge Library Editions: Marketing)
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Export Strategy : Markets and Competition
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EXPORT STRATEGY: MARKETS AND COMPETITION (RLE MARKETING)
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Export Strategy : Markets and Competition
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Export Strategy
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Export Strategy
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EXPORT STRATEGY
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Multivolume collection by leading authors in the fieldThis book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The aut. Seller Inventory # 595429422
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