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Planning the Corporate Reputation (RLE Marketing) (Routledge Library Editions: Marketing) - Hardcover
Book 5 of 28: Routledge Library Editions: Marketing
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This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
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PLANNING THE CORPORATE REPUTAT
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Gebunden. Condition: New. Multivolume collection by leading authors in the fieldThis book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage . Seller Inventory # 595429474
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Condition: New. This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan. Series: Routledge Library Editions: Marketing. Num Pages: 204 pages. BIC Classification: KJS; KJU. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 23. Weight in Grams: 430. . 2014. Hardback. . . . . Seller Inventory # V9781138790834
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