Masters of Advertising Copy (RLE Marketing) (Routledge Library Editions: Marketing) - Hardcover

Book 13 of 28: Routledge Library Editions: Marketing
 
9781138791145: Masters of Advertising Copy (RLE Marketing) (Routledge Library Editions: Marketing)
Hardcover
ISBN 10: 1138791148 ISBN 13: 9781138791145
Publisher: Routledge, 2014

Synopsis

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

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About the Author

Multivolume collection by leading authors in the field

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Publisher
Routledge
Publication date
2014
Language
English
ISBN 10 
1138791148
ISBN 13 
9781138791145
Binding
Hardcover
Edition number
1
Number of pages
398
Editor
Frederick J. George

Other Popular Editions of the Same Title

9781138995697: Masters of Advertising Copy (RLE Marketing) (Routledge Library Editions: Marketing)

Featured Edition

ISBN 10:  113899569X ISBN 13:  9781138995697
Publisher: Routledge, 2015
Softcover