Marketing Organisation (RLE Marketing) (Routledge Library Editions: Marketing) - Hardcover
Book 9 of 28: Routledge Library Editions: Marketing
Synopsis
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
- The study of the organisational location and positioning of the marketing function
- The analytical perspectives of information-processing theories of organisation
- The relationship between structure and information
- Organisational processes
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About the Author
Multivolume collection by leading authors in the field
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Marketing Organisation: An Analysis of Information Processing, Power and Politics (Routledge Library Editions: Marketing) (Volume 20)
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Marketing Organisation (RLE Marketing) (Routledge Library Editions: Marketing)
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Marketing Organisation (RLE Marketing)
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MARKETING ORGANISATION (RLE MA
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Multivolume collection by leading authors in the fieldAimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role. Seller Inventory # 595429535
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781138791510