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Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing) - Hardcover
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
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Multivolume collection by leading authors in the field
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- PublisherRoutledge
- Publication date2014
- ISBN 10 1138791636
- ISBN 13 9781138791633
- BindingHardcover
- Edition number1
- Number of pages290
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Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing)
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Routledge 2014-08-22
(2014)
ISBN 10: 1138791636
ISBN 13: 9781138791633
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Industrial Marketing Research: Management and Technique
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Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing)
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Industrial Marketing Research RLE Marketing Management and Technique Routledge Library Editions Marketing
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Industrial Marketing Research (RLE Marketing): Management and Technique
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INDUSTRIAL MARKETING RESEARCH
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Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Multivolume collection by leading authors in the fieldThe book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how. Seller Inventory # 595429546
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Book Description Hardcover. Condition: Brand New. 1st edition. 290 pages. 9.21x6.22x0.87 inches. In Stock. Seller Inventory # __1138791636
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Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing)
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Industrial Marketing Research RLE Marketing Management and Technique Routledge Library Editions Marketing
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Taylor and Francis
(2014)
ISBN 10: 1138791636
ISBN 13: 9781138791633
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Book Description HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781138791633
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