The Structure of Multimodal Documents: An Empirical Approach (Routledge Studies in Multimodality) - Hardcover

Hiippala, Tuomo

Hardcover

ISBN 10: 1138824747 ISBN 13: 9781138824744

Publisher: Routledge, 2015

Synopsis

This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.

About this title

About the Author

Tuomo Hiippala is a post-doctoral researcher at the Centre for Applied Language Studies at the University of Jyväskylä, Finland. He holds a PhD in English philology from the University of Helsinki. He has published internationally in a number of journals and collections, such as Journal of Pragmatics and Literary and Linguistic Computing.

Edition details

• Publisher: Routledge
• Publication date: 2015
• Language: English
• ISBN 10: 1138824747
• ISBN 13: 9781138824744
• Binding: Hardcover
• Edition number: 1
• Number of pages: 250