Consumer Profiles (RLE Consumer Behaviour) (Routledge Library Editions: Consumer Behaviour) - Hardcover
Book 4 of 6: Routledge Library Editions: Consumer Behaviour
Synopsis
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
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About the Author
Barrie Gunter, Adrian Furnham
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Barrie Gunter, Adrian FurnhamPsychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. . Seller Inventory # 595433095
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