Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics (Routledge Library Editions: Consumer Behaviour)

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9781138832466: Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics (Routledge Library Editions: Consumer Behaviour)
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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

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9780415075343: Consumer Profiles: An Introduction to Psychographics (Consumer Research and Policy)

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ISBN 10:  0415075343 ISBN 13:  9780415075343
Publisher: Routledge, 1992
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Book Description Taylor Francis Ltd, United Kingdom, 2015. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food. Seller Inventory # AAV9781138832466

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Book Description Taylor Francis Ltd, United Kingdom, 2015. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food. Seller Inventory # AAV9781138832466

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