Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics (Routledge Library Editions: Consumer Behaviour) - Softcover

Book 4 of 6: Routledge Library Editions: Consumer Behaviour

Gunter, Barrie; Furnham, Adrian

 
9781138832466: Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics (Routledge Library Editions: Consumer Behaviour)
Softcover
ISBN 10: 1138832464 ISBN 13: 9781138832466
Publisher: Routledge, 2016

Synopsis

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

"synopsis" may belong to another edition of this title.

About the Author

Barrie Gunter, Adrian Furnham

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2016
Language
English
ISBN 10 
1138832464
ISBN 13 
9781138832466
Binding
Paperback
Edition number
1
Number of pages
202

Other Popular Editions of the Same Title

9781138832459: Consumer Profiles (RLE Consumer Behaviour) (Routledge Library Editions: Consumer Behaviour)

Featured Edition

ISBN 10:  1138832456 ISBN 13:  9781138832459
Publisher: Routledge, 2014
Hardcover